Marketing Practice TEST Paper - SBI , RBI Bank

Marketing Practice TEST 4


Q1. Information systems can assist manager by ?

(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these

ANSWER: (4) All of the above

Q2. E-Marketing is the same as

(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) All of these
(5) None of these

ANSWER: (4) All of these

Q3. Value-added services means

(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these

ANSWER: (3) additional services

Q4. CRM (Customer Relationship Management) is

(1) A pre-sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above

ANSWER:(5) All of the above

Q5. Target market for debit card is ?

(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these

ANSWER: (1) All existing account holder

Q6. The level of commitment that consumers feel towards a given brand is called?

(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these

ANSWER:  (3) Brand loyalty

Q7. Labeling is important for informational, legal & _________ reasons

(1) Marketing
(2) Branding
(3) Strategic
(4) Promotional
(5) None of these

ANSWER:(4) Promotional

Q8. Bancassurance can be sold to

(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above

ANSWER:(4) All existing and prospective bank customers

Q9. Cross-selling is not effective for which one of the following products?

(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans

ANSWER: (2) Savings Accounts

Q10. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and ?

(1) Monitoring new products being developed
(2) Being aware of competitors sales activities
(3) Avoiding repeat sales
(4) Keeping customer satisfied

(5) None of these

ANSWER: (4) Keeping customer satisfied

Q11. The course of a product's sale and profit over its lifetime is called?

(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

ANSWER: (4) The product life cycle

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