Tuesday 15 July 2014

MARKETING PRACTICE TEST QUESTION FOR SBI BANK EXAM

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MARKETING PRACTICE TEST QUESTION 
TOPIC : MARKETING KNOWLEDGE (TEST 3)

TOTAL QUESTION: 10

Q1. Cross selling is very effective in the sale of one of the following -

(1) Debit Card
(2) Credit Cards
(3) Internal Banking
(4) Auto Loan
(5) All of these

SHOW/HIDE ANSWER
(5) All of these

Q2. Target market for debit card is ?

(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these

SHOW/HIDE ANSWER
(1) All existing account holder

Q3. SME means -

(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these

SHOW/HIDE ANSWER
(1) Small and medium enterprises

Q4. “Out-sourcing means service rendered by ?

(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these

SHOW/HIDE ANSWER
(1) Outside agencies

Q5. Sales promotion involves, the incorrect option-

(1) Building product awareness
(2) Creating interest
(3) Providing Information
(4) Designing new product
(5) None of these

SHOW/HIDE ANSWER
Designing new product

Q6. DSA Means -

(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

SHOW/HIDE ANSWER
(2) Direct Selling Agent

Q7. “Conversion” in sales language means ?

(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

SHOW/HIDE ANSWER
(3) Converting a prospect into customer

Q8. Bank Marketing is treated as -

(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

SHOW/HIDE ANSWER
(2) Service marketing

Q9. Leads can be provided by -

(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

SHOW/HIDE ANSWER
(4) All of these

Q10. Marketing is ________ Find the incorrect option ?

(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these

SHOW/HIDE ANSWER
(1) an ancient concept

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